Starbucks announced yesterday that they’re closing 600 of their underperforming stores. Hmmm…do you think some of the closings might take place in New York City….where, for some reason, they’ve decided to open one on what seems like every f*cking block. For research purposes, I went to their website and searched for stores in my zip code. I already know where some of them are, but I wanted the official list from the company itself.
First on the list was the store right across the street from my office, which, of course, I frequent fairly regularly. Now, here’s where it gets fun…this is what the rest of the list looks like…
#2: 6 blocks north of store #1
#3: 3 blocks north and a half an avenue west of store #1
#4: 4 blocks south of store #1
#5: 9 blocks north of store #1
#6: 6 blocks south and a half an avenue east of store #1
I can keep going, but I won’t bore you with the logistics. My point is that there is absolutely no f*cking reason why there has to be this many Starbucks locations in a 15 block x 2 avenue radius. There is just no need. Maybe, just maybe, this is why they have underperforming stores…just sayin’….and also maybe it’s all that free coffee they’re giving away.
I have such a love/hate relationship with the ‘Bucks. I go there almost everyday (and not just because of the cute girl that works there) but for some reason, I love bashing them and their $4 lattes. Idiots.
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